Fact of field life!
Here is
a ‘fact of field life’ recounted by a friend.
Quite a few of the FH snippets published in
this blog may be characterised as ‘facts of field life’.
This is
the story of three types of Medical Representatives: the Pedagogue, the Pragmatist and the Predator.
The
story narrated here dates back to the days of yore when the (American and
European) MNCs had an aura and doctors used to be quite receptive to
their Medical Representatives.
The
Pedagogue representing a German MNC met a doctor and extensively
detailed his brand, a neurotropic vitamin injection.
The
Pragmatist also from a German MNC followed suit and said something like this
to the doctor: ‘You have just heard about a neurotropic vitamin brand
detailed by my colleague. Therefore there is no need for me to detail a similar
product in extenso. We are aslo a German MNC and produce the same
quality as the other. Additionally our brand costs 30% less. Please ‘extend
your support’ for my brand.
The
Predator went to the nearby retailer, offered an extra 30% profit
(there is no need to explain how it is done!) and requested him to ‘substitute’ his
brand!
Courtesy: C. V. Sharilov
