Fact of field life!
Here is a ‘fact of field life’ recounted by a friend. Quite a few of the FH snippets published in this blog may be characterised as ‘facts of field life’.
This is the story of three types of Medical Representatives: the Pedagogue, the Pragmatist and the Predator.
The story narrated here dates back to the days of yore when the (American and European) MNCs had an aura and doctors used to be quite receptive to their Medical Representatives.
The Pedagogue representing a German MNC met a doctor and extensively detailed his brand, a neurotropic vitamin injection.
The Pragmatist also from a German MNC followed suit and said something like this to the doctor: ‘You have just heard about a neurotropic vitamin brand detailed by my colleague. Therefore there is no need for me to detail a similar product in extenso. We are aslo a German MNC and produce the same quality as the other. Additionally our brand costs 30% less. Please ‘extend your support’ for my brand.
The Predator went to the nearby retailer, offered an extra 30% profit (there is no need to explain how it is done!) and requested him to ‘substitute’ his brand!
Courtesy: C. V. Sharilov